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Alex Forbes

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A Closer Look: Mars Works to Make Collaboration a Bit Sweeter

What’s the best engagement tool? How about a cup of coffee? Mars Drinks finds that providing such a simple connection is an important part of a strategy that makes its parent company lauded as one of...

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Alex Forbes is a B2B software marketing leader with experience in analyst relations, content marketing and product marketing. He follows the IoT, rapid application development, and cloud markets to help customers improve their digital transformation initiatives, customers' buyer journeys and experience from both an IT and business perspective.