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Alex Forbes

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Why Working With Friends Can Be a Big Mistake

Admit it: You would rather work with people who are pretty much just like you. It’s human nature to feel more comfortable with people who share common traits, habits or values. But there is real...

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Alex Forbes is a B2B software marketing leader with experience in analyst relations, content marketing and product marketing. He follows the IoT, rapid application development, and cloud markets to help customers improve their digital transformation initiatives, customers' buyer journeys and experience from both an IT and business perspective.