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Alex Forbes

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Overcoming Resistance to Change

Adapting to change is hard enough. But when change happens to us, it is even more difficult. For true change to happen, three components of our mind need to make a shift: our emotions, our thoughts,...

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Alex Forbes is a B2B software marketing leader with experience in analyst relations, content marketing and product marketing. He follows the IoT, rapid application development, and cloud markets to help customers improve their digital transformation initiatives, customers' buyer journeys and experience from both an IT and business perspective.